Files
Abstract
Social media has reshaped communication in the last decade, supporting interactionand community development among participants who would never otherwisemeet. It provides opportunities to users for sharing information and expressingtheir opinions on specific topics. Recent studies show that social media is immenselyinstrumental in changing, and measuring public opinions on particularissues. These open platforms bring the freedom to users to disseminate informationfor changing the public opinion and the normative behaviors of users throughimplementing a persuasive discourse on certain topics. While some accounts chooseto share promotional information about their products to influence the public opinion,some other malicious-intended accounts share misinformation or propagandato persuade others. In this research, we use marijuana and radicalization relatedcommunications as focal cases, employing a context-aware and knowledge-drivenapproach for modeling the persona in these persuasive discussions on social media.