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Abstract

Formal mentoring programs (FMPs) are often highlighted on organizational recruitment web sites. Although these career development programs have been found to influence job seekers perception of organizational attractiveness when presented through traditional sources (i.e. brochures), this study sought to assess their impact when presented via the Internet. Using an experimental design, the influence of different types of FMPs and the interaction of individual differences variables with FMP type on job seekers perceptions of organizational attractiveness was also examined. Although the results provided limited support for the hypotheses, this study offers an important first step in assessing how different types of FMPs identified on recruitment web sites may impact job seekers. Suggestions for future research are provided.

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