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Abstract

The purpose of this thesis is to explore the role of philanthropy in the preservation movement. Preservation and philanthropy often intersect at the nonprofit organization. The nonprofit sector has witnessed tremendous growth in recent years, and with that has come new demands from the public for accountability and effectiveness. Preservation nonprofits will be able to accomplish more by expanding their expertise beyond the mission and into the broader context of the philanthropic sector. The history of philanthropy and preservation is explored, along with trends in leadership, fundraising, and marketing. An analysis of six preservation nonprofits in Georgia is also offered.

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