Markets of one: the antecedents to customized product profitability in complex business markets

Williams, Brian C.

2007

Formats

Record ID

7189

Record Created

2024-12-05

Title

Markets of one: the antecedents to customized product profitability in complex business markets

Author

Contributor

College or School

Terry College of Business

Department

Marketing

Date

2007

Publisher

University of Georgia

Content Type

Dissertation

Language

English

Dissertation/ Thesis Note

Doctoral

Degree Type

Doctor of Philosophy (PHD)

Name of Granting Institution

University of Georgia, Spring 2007

Year Degree Granted

2007

Keywords

Record Appears in

System Control Number

9949334968602959