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Abstract
A better understanding of perceptions of insect pollinator habitat may promote their acceptance and success in public spaces. This study examines preferences for design treatments and identify impacts on perceptions. A sample frame of Master Gardener Extension Volunteers and green-industry practitioners in Georgia, USA responded to an online survey regarding pollinator sites (N=424). Preferences for pollinator landscapes were ascertained through conjoint analysis of image-based discrete choice experiments and revealed significant differences in utility scores for site preference (p<0.001). The findings suggest that certain design treatments with a modest balance between human elements (e.g. benches, mowed borders) and naturalness may appeal to a larger audience while improving year-round appeal. Further research exploring perceptions and design treatments is needed to build a knowledge base for increasing the acceptance and success of pollinator habitats in the Southeast.