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Abstract

This study measured the level of agricultural literacy based on demographic characteristics among adults aged 18 and older in Georgia. The Judd-Murray Agricultural Literacy Instrument was used to measure knowledge of agriculture. This quantitative evaluation utilized the five National Agricultural Literacy Outcome (NALO) themes to determine overall agricultural understanding and identify if there were specific topics less understood by consumers. Of the NALO themes, Theme 5: Culture, Society, Economy, and Geography was the most understood, while Theme 2: Plants and Animals for Food, Fiber, and Energy was the least understood. The overall mean score for Georgia residents was 53.33%. Individuals with the highest agricultural literacy were those responding as male, possessing a bachelor’s degree, identifying as white and those from generations including Silent, Boomer and Gen X. These results reveal Georgia citizens to collectively possess minimal understanding regarding agriculture.

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