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Abstract
Often bioretention practices exhibit an unconventional visual aesthetic, leading to improper management. This research investigates the potential for seasonality to contribute to a new eco-visual aesthetic that improves stewardship. Respondents in the Southeastern Coastal Plain, USA, (n=985) replied to an online survey comparing actual photos of five different bioretention sites taken throughout the year. The photo-based discrete choice experiment (DCE) captures the decision-making process by estimating weighted factors based on the respondents’ chosen preferences. Results reveal a preference for the growing season over the dormant season (X2 (4, n = 985) = 928.490, p<0.01). Results suggest new directions in research such as exploring preferences within dormant seasons, preferences for qualities in vegetation, relationships between pro-environmental attitudes and behavior, and links to stewardship. While further research is needed, "cues to care" or intentional seasonal interest may improve appreciation and stewardship of bioretention practices.