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Abstract
High school marching band uniforms are a unisex ensemble of decorative panache, combining boxy jackets, embellishments, and strong colors. Gender differences cannot be detected from a distance as the band is uniform and unisex. Group experiences while embodying the uniform seem to be similar and positive, including winning competitions, performing the halftime show, and marching in parades. Individually, the uniform became a source of ridicule and humiliation. This research relates how these individual experiences while in uniform varied based on gender. Data were analyzed from interviews participants in a previous pilot study who focused on aesthetic response based on the form, viewer, and context while embodying the uniform with lengthy anecdotal passages and stories of their time embodying the high school marching band uniform. These experiences, however, did not deter the members from being a part of a group that required them to wear, in essence, a target on them.