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Abstract
Freshwater resources are both locally and regionally strained throughout the United States (U.S.) due to overconsumption, pollution, and climate variability. There is an urgent need to increase public knowledge and promote meaningful relationships with water resource protection in the U.S. as citizens consume dramatically more water than basic per capita per day water needs. Behavior change is driven by numerous factors and the political polarization present throughout the U.S. may play a role in an individual’s water resource protection behaviors. Therefore, this quantitative research study examined if political affiliation and ideology predicted respondents’ intent to engage in specific water resource protection behaviors in order to inform the development and use of effective communication and education practices. Implications and recommendations for environmental educators and communicators were discussed.