Social media provides platforms for users to engage in different conversations. Access to any internet-based communication tool is all it takes to share information on social media. Once information is shared people engage in various conversations on the topic or event. However, the extent to which conversations trend on social media depends on the controversial nature of the topic. More controversial topics tend to obtain greater user engagement. Topics related to climate change are among the most trending topics discussed on social media. However, what triggers climate change conversations and why users share or engage with others about climate change is largely unknown. This study employed a mixed methods approach to determine current public attitudes towards climate change,factual climate knowledge, and internet connectivity habits to better understand where users are getting their climate information and how scientists can use influential social media users to their communicative advantage.
