The craft beer industry has grown in the last thirty years. One reason for this growth can be attributed to the consumers being drawn toward beer that is locally produced. Consumers connect with the local craft beer community and interact with these products via the craft brewery taproom. Craft breweries have the potential to become a “third place” for patrons, that is, a place between work and home where one where one may eventually be accepted into the community as a regular. This study focuses on craft beer professionals in the state of Georgia. Respondents will be interviewed the type of experience they intend to provide in their taproom. Responses will be analyzed relative to the “Character of Third Places” as originally conceived by Ray Oldenburg (1997, p.20). It is important to understand how craft brewery professionals conceive their taproom experience as craft breweries become more commonplace in communities.