Understanding the consumer demand for the core product of WNBA games from a consumer perspective is important because professional sports are a part of the growing attention economy that is fighting for people's sustained engagement. Sports spectators want personalized experiences and activations with team participation to help affirm and communicate their brand loyalty (Imbriano & Downing, 2010). Knowing what consumers demand from a professional sporting event experience adds a great perspective from marketers and decision makers. There is currently a lack of research connecting an extension of core traditional product features to contemporary consumer demand factors of fan interactions in the form of interactive fan engagement activities and social justice activations which we will refer to as advocacy programming with consumption behavior. This research will define interactive game event activities and advocacy programming variables through a scale and measure its ability to predict WNBA game consumption.