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Abstract
Mass personalization (MPP) is a novel production method that integrates the consumer into the design process, efficiently producing distinct, scalable products that satisfy intangible consumer needs. Previous MPP research has focused on the Industry 4.0 manufacturing processes and technologies required to make personalization a feasible method. Inherently, MPP necessitates a configurable supply chain that accommodates fluctuating product requirements. However, there has been little effort to examine the resilience and robustness of MPP supply chain networks in instances of external disruptions. This research develops network topologies for three interviewed MPP firms and determines the impact of external factors such as the COVID-19 pandemic. The study finds that MPP firms have varying network topologies, flexible supplier networks, and direct-to-consumer/business distribution. Faced with disruption, firms with specialty, centralized suppliers were vulnerable, while firms with increased supplier redundancy, transitivity, and visibility were robust and resilient.