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Abstract
Coastal wetlands are valuable resources that provide essential ecosystem services. However, they are deteriorating due to various anthropogenic and natural causes. This deterioration has made coastal communities vulnerable to multiple natural calamities, particularly in the face of climate change. The restoration of these wetlands has become mandatory at present times. This study was carried out in the FNWR. Choice-based conjoint analysis was used to study the preference for different restoration options. Conditional and mixed logit was used to model the consumer preference for different levels of improvement in the wetland's various ecosystem services. Preference for the increase in the area of the restored land, improvement in recreation services, habitat protection, and flood protection were found significant. Willingness to pay was calculated using the parameters from the model. The marginal WTP for the improvement in habitat protection was highest, followed by improvement in the recreation service.