The University of Georgia Center for Continuing Education and Hotel serves as a conference center on the campus of the University of Georgia. An issue arose as they came to the realization that they were not effectively measuring the satisfaction of their hotel guests, and they wanted to take action on this subject. By revamping their previous customer satisfaction survey and measure of evaluation, we were able to study what variables drive customer satisfaction and the implications this provided for the hotel and conference center. Researchers hypothesized that front desk staff, room, and food and beverage would influence overall guest satisfaction. Results indicated that hotel rooms significantly influenced overall guest satisfaction with the property.