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Abstract
Every element within the design of a garment determines longevity, quality, uses, and ultimately its lifecycle. Designing for circularity promotes sustainability by generating a longer life for a garment beyond its wearable life (Piller, 2022). To achieve sustainable development, practices such as Cradle-to-cradle Apparel Design, are implemented to promote circular design practices to prevent garments from becoming waste (Gam et al., 2009). The purpose of this study was to explore the processes of a New York based luxury fashion company and their strategies for apparel design that results in high-quality pieces that are made to last, made to be worn, and made to have “multiple lives.” The findings of this study showed that designing with intention allows designers and users to create connections and build relationships that ultimately result in better, long-lasting design. This study has implications for the case study, MONO, the fashion industry, academia, and government policy makers.