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Abstract
This dissertation research focuses on the concept of societal intelligence within the context of communication management and authentic leadership. It aims to develop a comprehensive measurement model for societal intelligence and propose a conceptual model of authentic leadership communication that incorporates societal intelligence and examines its impact on trust and employee advocacy. The research consists of three sequential studies that encompass a construct development, scale development, and empirical testing. Through an extensive review of relevant literature and in-depth interviews with communication industry leaders, this study provides a clear definition of societal intelligence and highlights its significance in effective communication within organizations. By synthesizing existing research and the results of measurement validation, the study identifies key dimensions and items that constitute societal intelligence, establishing a robust measurement model. The empirical testing phase examines the influence of societal intelligence on trust and employee advocacy. The results reveal that societal intelligence plays a crucial mediating role in the relationship between authentic leadership and trust within organizations.
These research findings have both theoretical and practical implications. Theoretically, this study contributes to the understanding of societal intelligence as a distinct construct within the fields of communication management and leadership. It sheds light on the complex dynamics between authentic leadership, societal intelligence, trust, and employee advocacy, emphasizing the need for further exploration of these relationships. From a practical standpoint, this research offers valuable insights for organizations and communication professionals. It underscores the importance of providing training sessions that address societal issues to enhance the competencies of communication professionals. By equipping professionals with knowledge, skills, and tools related to societal intelligence, organizations can empower their communication teams to navigate complex societal landscapes, engage stakeholders effectively, and communicate ethically and responsibly.
This dissertation research advances our understanding of societal intelligence and its impact on authentic leadership communication. It provides valuable insights for the field of communication management, emphasizing the significance of societal intelligence in organizational communication practices. The study lays a foundation for further investigation and underscores the ongoing need to explore societal intelligence in the field of communication management.