Files
Abstract
This dissertation's three articles are linked through theory and practice. Study one identifies critical issues in the controlled environment agriculture (CEA) industry using Delphi methods (Gross, 1981). Study two uses the audience segment (Grunig, 1989) as a guide to determine consumers' demographic characteristics related to their insights regarding the perceived importance of CEA critical issues. In study three, the researchers tried to understand consumers' willingness to consume CEA-grown produce using the Theory of Planned Behavior (Ajzen, 1991) as a guide. Data was collected using Qualtrics survey instruments for all three studies. However, the constant comparative method (Glaser, 1965) was used to analyze study one's data, while in studies two and three, data analysis was done using SPSS.