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Abstract
ABSTRACTThis study analyzes Netflix's business infrastructure in Nollywood. The study is situated within the Diffusion of Innovation theory and Gatekeeping theory. It utilizes platform analysis to find out how Netflix impacts distribution in Nollywood, what business models Netflix uses in Nollywood, and how this business model impacts the Nollywood industry. To answer the research questions, the Netflix Nollywood homepage was analyzed. Findings show that Netflix provides a digital alternative to distribution, significantly impacting Nollywood distribution. Netflix's business model in Nollywood primarily revolves around leveraging Nollywood productions rather than collaborating to produce films, which, although sparks improvement, also stirs up control concerns. A more inclusive business model is recommended to ensure that Netflix impacts Nollywood more effectively.
INDEX WORDS: Nollywood, Netflix, streaming, distribution, platformization