Files
Abstract
As the impact of climate change worsens, leading to more natural disasters such as rising sea levels, declining soil quality, resources shortages, and other challenges, consumers are becoming increasingly concerned. In response, new climate-related terms have emerged. However, little is known about which of these terms resonates most effectively with the public. In recent years, social media has enhanced communication within families, social circles, and businesses. However, fear-driven narratives often spread on these platforms, creating a gap between agriculturalists and consumers. Using media dependency theory, researchers examined how time spent on social media, the number of platforms used, and demographic factors influence trust in agriculture.