Firm and owner characteristics of Georgia agritourism operations as they correlate to sales

In order for Georgia's agritourism industry to have an idea of where it is going, it is important to know where it has been and what is currently in place. The ultimate goal (with few philanthropic organizations as the exception) of any business is to generate income. It is generally agreed that greater income relates to more employees, a larger economic impact, and a healthier fiscal position for the owner. By correlating owner and firm characteristics to sales, one can draw conclusions that indicate potential avenues for improvements for the industry. This quantitative study examines owner characteristics (years of farming, primary occupation, age, gender) as well as firm characteristics (professional organizations, acreage, proximity to metropolitan areas, attractions offered, number of employees, length of time open) and correlates them with total farm sales in Georgia.