The bottled water industry has been around for many years, but until recently sat quietly in a corner. Today hundreds to thousands of bottles can be seen when entering a store or in the check out line. Several of these new labels belong to the major players of the beverage industry, Coke, Pepsi, and Crystal. The industry may have potential to grow but at a cost to the local bottlers. This paper outlines some of the important factors a potential industry entrant in the bottled water must examine. Most of the material was collected qualitatively from conversations with consultants, equipment providers, and professional associations. The final section of this paper is an interpretation of the economic feasibility study that was performed by the Center for Agribusiness and Economic Development.