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Abstract
This study examines the influence of Environmental, Social, and Governance (ESG) communication on consumers' attitudes across diverse cultural contexts. It investigates how ESG communication affects consumers' confidence in companies' sustainable goals and explores cross-cultural differences in these attitudes. The research aims to enhance understanding of ESG communication in the global business landscape, emphasizing its impact on external stakeholder relations and cross-cultural dynamics. By exploring the effect of ESG communication on consumer confidence and considering cultural variations, it contributes to a deeper understanding of global stakeholder engagement with ESG communications, promoting more inclusive and effective sustainability practices in corporate settings.