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Abstract
Sexual coercion and alcohol abuse are prevalent problems on this nations college campuses that often occur together. The purpose of this study was to clarify the link between the two by determining whether alcohol and the personality variable of extreme gender role adherence affect an individuals ability to correctly recall and interpret social cues. Two studies were conducted, one to validate the stimulus video and questionnaires designed specifically for the study, and one in which half the participants were given alcohol, watched the video, and answered questions about what they specifically recalled in the video, what they thought would happen next, and what they would do if they were in that situation. Results were analyzed using a 2x2x2 MANOVA. Several main and interaction effects were found for alcohol, hypermasculinity, hyperfemininity, and gender on accuracy, bias, and the perceived likelihood of future sexual activity for the couple portrayed in the video.