PewDiePie, the most subscribed YouTuber with 61 million subscribers, became a controversial figure in 2017 after cases of hate speech in his videos. While his hate speech has obvious room for exploration, it is impossible to examine his hate speech without first analyzing the creation of his memetic language within the broader digital culture in which he exists and how users within that digital culture adopt his language. This thesis explores the development of orality in digital culture, placing PewDiePie in the middle of the tertiary orality and meme culture. Upon analysis of PewDiePies videos and the language adopted by his audience, I conclude PewDiePies intent for his speech does not matter, as propagators of hate speech interpellated that they are the subject of his speech.