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Abstract
Increasing the number of insured assets in high risk areas, such as coastal flood zones, can help reduce the need for federal disaster aid and help communities rebuild quicker following a disaster event. Current insurance purchase for natural disasters tends to be low for people at risk. Using data from a mail survey to coastal Glynn County, GA, the goal of this paper is to assess demand for an all perils bundled homeowners insurance product. The results find income, price of insurance, living in a flood zone, living in Brunswick, risk preferences, expected damages to home, and political affiliations to significantly influence purchase decision. Mean willingness to pay for multi-peril insurance is estimated as $4396.93.