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Abstract
Shaping landscapes for millennia, viticulture, evokes a unique iconology of alluring idyllic scenes. Yet, as an agricultural crop, grape cultivations social, economic, and political realities sharply contrast with its romantic image. To understand how cultural perception transcends the realities of an environment, perpetuating an ideal landscape, this thesis explores the manifestation of human values as inscribed on the landscape of wine. Although scholars have produced a vast literature on the history and science of wine and vine, little research critically interprets viticultures cultural landscape. This qualitative study, based in social constructivism and hermeneutics, reveals land as pleasure, paradise, and power. In understanding values represented in wine landscapes, a hopea desire to explore and describe the phenomenon of a valued landscape underscores this interpretation.