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Abstract
The purpose of this study was to investigate the relationship of materialism, fashion clothing involvement, and consciousness for sustainable consumption on impulsive buying tendency for apparel items. Scale items were adapted from previous research and developed to analyze relationships between these variables specifically within the textile and apparel industry. In January 2019, at a southeastern University, a total of 2,399 college student participants responses were analyzed in SPSS. Simple and multiple regressions were used to find materialism has a significant relationship on the dimensions of CSC, FCI has a positive relationship on CSC, and CSC has a negative relationship on impulse buying. The findings yielded noteworthy implications for the textile and apparel industry, academia, and society as a whole. Future studies should consider further investigating relationships of variables through a qualitative approach.