Music is an integral part of human life and unique form of creative expression. It is also considered a form of intangible culture by UNESCO and in the convention of Intangible culture; it is identified as in need of protection. To protect the intangible is a difficult task and one of the only solutions is to promote and celebrate these cultural practices, like music, crafts, and performances through the tourism industry. The tourism industry has been steadily growing in the United States since the 1950s and continues to do so, and is the second largest industry in the country. In the state of Georgia, it is equally significant as it is second only to the Agricultural industry. The state of Georgia has produced a unique and lengthy list of nationally important musicians, styles of music, and historic venues and sites that serve as the physical representations of the developmental history of music in Georgia. Currently there is no unified brand for music tourism in Georgia and this thesis will illustrate the potential and need for a cohesive heritage music trail. This heritage music trail will serve as an economic enhancement tool, educational tool, and vehicle for recreation and leisure for visitors and residents.