Southern Californias beaches are some of the most well-known and widely used recreation sites in the world. For stakeholders who must balance competing interests in such a culturally diverse context it is important to understand if people from different racial backgrounds have distinct preferences for beach recreation. An onsite travel cost model is used to determine the consumer surplus of beach recreation in the Los Angeles. Racial variables are interacted with travel cost to determine if demand varies across racial groups. A Negative Binomial Model, corrected for truncation and endogenous stratification due to onsite sampling, is employed. The results indicate that Black and Asian visitors take fewer trips and Hispanic beach goers have a distinct demand for recreation characterized by fewer, higher value trips. Additionally, different specifications of travel cost do effect consumer surplus estimates and impact the significance of the Hispanic*Travel Cost interaction term.