Files
Abstract
This study traces out a shift in American hegemonic masculinity from representing the values of the conservative ideology to representing the views of the alt-right. It does so through a detailed media framing analysis of Breitbarts 2016 presidential campaign coverage. Using the theory of hegemonic masculinity as popularized by Raewyn Connell, this study concludes that Breitbarts coverage exhibits frames of hegemonic masculinity through its comparison of presidential candidates Donald Trump and Hillary Clinton. The study identifies several recurring frames throughout Breitbarts coverage and proposes that a victimhood mentality is central to a new brand of hegemonic masculinity alt-right hegemonic masculinity.