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Abstract
Research regarding interventions to support organic producers have addressed producers motivations to grow organically and the relationship between Extension agents and organic producers. Exploring phenomenological findings from interviews with seven organic producers in North Georgia, we reported the essence of producers decision-making process toward growing organically. Producers were classified as pragmatic or committed based on their motives for growing organically. As a result of the findings, we proposed a model for Extension programming specific to each category of organic producers. In addition, we conducted a phenomenological inquiry with twelve Extension agents from the University of Georgia to explore what Extension agents experienced in supporting organic producers and how they experienced it in terms of conditions, situation, and context. From the findings, we emerged the essence of participants experiences in supporting organic producers to inform recommendations for the establishment of Extension educational programs in organic agriculture and further refined the model.