The purpose of this study was to identify and analyze the emergence of new trends in womens pants from 1960 to 2000, to audit the typical age of a trend before it paves way to another new trend, and to analyze external factors or events that could have affected the life of these trends. The medium for studying the trends were two popular US magazines, Vogue and Good Housekeeping. A total of 84 issues of both Vogue and Good Housekeeping were examined. ANCOVA and Tukeys comparison were used to analyze the data.