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Abstract
The current study explored the impacts of shopping characteristics and perceived website quality on purchase intention from a private sales site. Data were collected from 164 female respondents who are members of at least one private sale website. Fashion leadership (two dimensions) bargain shopping, impulse buying, and hedonic motivations were the five shopping characteristics chosen, and it was found that impulse buying and bargain shopping were significant predictors of purchase intention. Of the three dimensions of website quality found, ease of use was the only dimension of website quality to be a significant predictor of purchase intention. Furthermore, the relationships between shopping characteristics, perceived website quality, and purchase intention were tested and partially supported.