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Abstract
Images of the environment on television are ubiquitous and polysemous. This study applies a textual analysis to the semiological examination of environmental imagery in television documentaries through the theoretical lens of the frame, which serves as a guide for the environmental narrative over the past 50 years. Although the research world is rich with studies related to semiotics, environmental communication and frame theory individually, few have endeavored to bring this particular theory, approach and subject together. Analysis showed that a distinct system of signs apply culturally constructed meaning to environmental imagery on television. This study adds to the understanding of how media both construct and transfer cultural meanings of the environment to an audience. Future studies of this nature could expand media sources to include new media technologies and the environmental frame.