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Abstract
The 2008 passage of the Post 9/11 GI Bill provided both enhanced educational opportunities for military veterans but also introduced potential challenges for higher education administrators. In order to prepare for and effectively manage anticipated enrollment growth, institutions may benefit from a greater understanding of the veteran student college choice process and the unique needs of this student population. Fortunately, extensive literature exists in regard to earlier veterans education programs and analysis of this literature provides valuable insight. However, in order to attract, retain, and graduate veteran students, institutions must understand the critical factors affecting veterans. This qualitative study, built upon data collected from university administrators and veteran students, provides a new level of granularity in terms of veteran student college choice decision factors and their institutional impact.