Using both a national focus groups and email survey, this study examined the ways public relations practitioners are using the World Wide Web to gain power and enact different roles in their organizations. The qualitative and quantitative results of this study both suggest that practitioners are effectively using the World Wide Web for issues management, research and evaluation, and to improve productivity and efficiency. |However, findings remain mixed regarding the effects of this use. While practitioners were found to have significantly increased their levels of power by using the Web for improved issues management, productivity and efficiency, no relationships were found between research and evaluation and greater levels of power, challenging the a priori assumption that research and evaluation enhances power.