Lesbian, gay, bisexual, and transgendered (LGBT) individuals have enjoyed growing visibility and a resulting boost in economic and political clout since the early 1990s. Seizing on this trend, corporate advertisers began tailoring their appeals specifically for the consumption of LGBT audiences. Through a textual analysis of the 2005 "Pride" double issue of The Advocate newsmagazine, this study draws on cultural theories of representation and intersectionality to explore how the narratives in these advertisements forge a socially constructed image of LGBT identity. The study reveals that advertisers often create problematic and troubling representationsthat perpetuate stereotypes in their portrayals of LGBT gender, race, class, and sexuality.