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Abstract

This study initiates a conversation in the agriculture and related industries on promoting the value of effectively harnessing generational diversity to strengthen workplace relationships. A modified version of Dillmans Tailored Design Method was used to develop an online questionnaire to determine older generations perceptions of millennials in the agri-workplace by describing three objectives: perceptual knowledge of millennials, attitudes toward millennials behavior, and their behavioral intent toward incorporating millennials into the agri-workplace. The mixed-methods investigation into perceptions of the millennial generation focused on the survey responses from a target population that consisted of the volunteer board members from Georgias agriculture-related non-profit groups.

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