Food, health, fashion: a rooftop experience in China

This thesis uses a market analysis driven by social media to explore the current trends of Chinese healthy diet industry, ultimately using design to provide a solution of relieving the limited access to fresh produce in China and changing peoples eating habit. The target consumers of the market analysis are fashionable young people, who have great influence on the popularity. Considering the lack of land in China, this thesis explores the potentials of rooftops to be the new source of fresh produce. In order to eliminate the risks of transforming rooftops, container growing is adopted as the method to grow produce. The study of selection of vegetables contains growing requirements and fine recipes. Then a rooftop container garden design is proposed to enable people an urban farming experience, a farm-to-table experience, a healthy dining experience and a stylish rooftop garden experience.