Open any newsmagazine and youre likely to see some type of religion or faith coverage. The role of the media, particularly magazines, in shaping how we view religion and faith issues has been somewhat understudied. This study used framing theory and textual analysis to examine faith and religion coverage in Time and Newsweek from 2004-2008, and how journalists make meaning of these issues for an audience, whether it is a part of a specific story about religion or faith, or a story that includes some aspect of religion or faith. The analysis yielded four major frames: culture, politics, religion vs. science and personality. This study adds to the already growing field of study in the framing of religion and mass media, and lays the groundwork for future analysis of the representation of faith or religion in mass media, particularly mass-circulating magazines.