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Effects of personal responsibility and rewards on escalation of commitments in new product context
Contractor, Sunil Harishbhai
2007
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Record ID
12314
Record Created
2024-12-05
Title
Effects of personal responsibility and rewards on escalation of commitments in new product context
Author
Contractor, Sunil Harishbhai
Contributor
Leigh, Thomas W.
Advisor
Fox, Richard J.
Committee Member
Kumar, Piyush
Committee Member
College or School
Terry College of Business
Department
Marketing
Date
2007
Publisher
University of Georgia
Content Type
Dissertation
Language
English
Dissertation/ Thesis Note
Doctoral
Degree Type
Doctor of Philosophy (PHD)
Name of Granting Institution
University of Georgia, Spring 2007
Year Degree Granted
2007
Keywords
Escalation of Commitment
;
Reverse Incentive Effect
;
Personal Responsibility
;
Rewards
;
Commitment
;
Self-Justification Theory
;
and Outcome Based Rewards
Record Appears in
Electronic Theses and Dissertations
>
Doctoral Dissertation
Terry College of Business
All Resources
Doctoral
System Control Number
9949334373502959
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