This study explored how online video ad control features might influence viewer experiences with online video advertising. In particular, the study examined the impacts of an ad skip option and a remaining ad time display on psychological reactance and attitudinal response to the video ad. The study also investigated the mediating role of perceived control and the moderating role of desire for control (DFC). The results of a 2 (Skip option: presence vs. absence) 2 (Time display: presence vs. absence) between-subjects experiment revealed that viewers perceived higher control over the ad and lower ad intrusiveness and lower ad irritation when the ad skip option was available than when the ad skip option was not available. However, the presence of the skip option did not result in more favorable attitude toward the ad (Aad) or attitude toward the brand (Ab). Similarly, the presence of the ad time display led to higher perceived control over the ad and lower ad intrusiveness and lower ad irritation but did not lead to more favorable Aad or Ab than the absence of the ad time display. Moreover, the results show that the pathway from perceived control to psychological reactance mediated the effects of the two online video ad control features on Aad. Lastly, DFC did not significantly moderate the impact of perceived control on psychological reactance.