Data from the 1997 American Housing Survey were used to determine the factors influencing retired active adult consumers' decision to purchase a manufactured versus a conventional home. Three logistic regressions and descriptive analyses were used to analyze the data. Active adult consumers' (55-64) were compared to those younger (45- 54) and older (65- 74) and differences between age groups were found. Among the youngest two age groups, educational level, household income, living in the Midwest were negatively related to the choice of manufactured housing. Among those 45-54, living in a metropolitan area was also negatively related to the choice of manufactured housing. Among those aged 65-74, no factors were found to have a statistically significant influence on housing choice.