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Abstract
This dissertation considers the advancement of Emory University towards elite status during the 1980s. Focusing on the period following the reception of a $105 million gift from a foundation controlled by Robert and George Woodruff, the topic traces the strategies employed by Emorys leadership, principally President James T. Laney. Various resource allocation decisions are investigated in detail within the Graduate School of Arts & Sciences with the goal of enhancing prestige. Similarly, I examine changes to the universitys institutional structure, principally the creation of the Carter Center of Emory University and the closing of the Emory University School of Dentistry, which occurred within this time frame and for the same general reasons of maximizing resources to enhance the universitys profile.These series of decisions occur within the universitys wider history and are placed within the context of the city of Atlanta, since the gift in many ways was intended to enhance the citys wider reputation. Emorys advancement mirrors that of the metropolitan area during this same time period, suggesting a correlation between institutional and location reputation, culminating with Emorys admission into the Association of American Universities in 1994 and Atlantas hosting of the Centennial Olympic Games in 1996.I apply various interpretive frameworks to the narrative events, primarily the concepts of garbage can decision making, striving for prestige theories and rhetorical analysis. These methodologies reinforce the actual transformation of institutional culture resulting from the adaptive processes that follow the disbursement of the Woodruff gift funds and the associated decision-making process.