Hedonic pricing technique is used to determine the effect of a landscape element such as the lawn area on the home selling price. Single family homes in Athens-Clarke County, Georgia, sold between 1998 and 2000, are the studys focus. Data included house attributes, e.g., bedroom number, and landscape characteristics including lawn area and turfgrass species. Results show that lawn area and the use of zoysiagrass as the dominant species in the lawn positively and significantly influenced the price. Results are of interest to the real estate and landscaping industries, homeowners, and research and extension specialists advising about turfgrass selection and care.