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Abstract
With the recent rise of online television services, coupled with an increase in original drama and comedy series in the television industry, this study examined the impact of revenue models and modes of distribution on programming strategies and practices.This study analyzed 1,655 cases of original programs released from the 2011-12 season to the 2016-17 season. Online television, SVOD services in particular, adopted a different approach to scheduling and selecting strategies and practices, providing more flexibility, controllability, and choices to viewers in the consumption of video content.