Innovative methods to measure consumer acceptability of fresh and formulated foods

Consumer preferences directly affect a consumers decision to purchase and consume fresh and formulated foods. Understanding and measuring the quality characteristics specific for each commodity is the key to ensuring the continued consumption of fresh fruits and vegetables. Internet chats that consisted of both focus groups (5-6 participants) and one on one interviews were conducted in order to identify quality characteristics that determine consumer acceptable of fresh fruits and vegetables. Though specific quality attributes varied between commodities, consumers agreed that the quality of the fresh produce was very important. Harvesting produce items that are more mature could enhance satisfaction with fresh fruit and vegetables. Accurate information regarding proper handling and storage techniques would help diminish the amount of quality loss that occurs in the home environment. Additionally, adoption of more appropriate scales for consumer testing will provide more meaningful consumer data in evaluating new products and product concepts.